We have created a dedicated video marketing content for the English speaking Chareidi (Orthodox, Jewish) crowd in Israel. Through our brand called “TellStory Media”, we create everyday moments that are real and true to life; stories of a Jewish family living in Jerusalem. Each video is shot with high quality professional cameras, requiring a huge investment of time and money to produce, but it provides the best possible content for our target audience - families who want to feel good about their Judaism through their daily lives, who wish to be connected to other Jews when they cannot physically connect on Shabbat or festivals. Our goal is to create videos that people want to watch, and then share with their friends. By creating content that appeals to the “modern” Jewish family living in Israel, we are providing a service for our target audience. This means that we have to understand them better than anyone else, so we take great care on how we portray ourselves as Jews and Israelis.
Chareidi (Orthodox, Jewish) Marketing in Israel Video content for the English-speaking Chareidi (Orthodox) crowd in Israel. This is a tricky market, because the Chareidi community has a tendency to be wary of outsiders. Our goal is to create videos that people want to watch, and then share with their friends. By creating content that appeals to the “modern” Jewish family living in Israel, we are providing a service for our target audience. This means that we have to understand them better than anyone else, so we take great care on how we portray ourselves as Jews and Israelis.
The demand for authentic, beautiful and engaging products is increasing worldwide which is why the Chareidi community has a huge opportunity to make a significant contribution to business in Israel. This is a community that has been largely ignored by the Israeli mainstream, but is increasingly interested in products that can help them feel good about their Judaism and about Israel. The Chareidi market is estimated to be worth thousands of millions of dollars per year. The Chareidi community is a goldmine of untapped potential, with the ability to produce products that can be sold worldwide. We want to create a business that uses this opportunity to bring together the best elements of Israeli society: innovation, entrepreneurship and spirituality.
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